How to spot authentic Korean skincare

Counterfeit skincare is a real problem. Fakes can look almost identical — so it helps to know what to check before you buy, wherever you shop.

Check the box

Genuine Korean products usually have:

• A batch code and expiry or manufacture date printed (not stickered) on the box
• Clear, well-aligned Hangul text with no spelling errors
• A sealed cap or safety seal

Ask the seller

A trustworthy seller will happily tell you where their stock comes from. At Skinsodewey, we buy directly from our partner in Seoul, and we’ll share batch details on request.